Everything we do is grounded in a strategy we agree with you up front. Goals and results are measurable, and at every stage you know what we're doing, why, and what it achieves.
Step 01
Audit
We map your entire online presence: search, reviews, media and social. You get a report full of specifics.
Before we recommend anything, we look at your company exactly as clients, candidates and partners see it. We review page one of Google for your company name and your leaders' names, reviews on GoWork, Google and industry sites, media coverage, social media activity and what AI assistants say about you. We benchmark you against your key competitors, so you can see where you're winning and where you're losing ground.
- A map of what people can see about you online
- A list of the content doing the most damage
- A competitor benchmark
- Three actions you can take straight away
Step 02
Strategy
We set goals and metrics. You know what we're doing, why, and how we'll measure the results. No guesswork.
Using the audit, we agree together what you want to achieve: regain control after a crisis, attract better candidates, build an expert brand or increase trust in your product. Every goal gets concrete metrics, such as where positive content ranks in search results, your average rating or the number of publications. Only then do we choose the actions and channels, and break the timeline down into milestones.
- Goals and success metrics agreed with you
- An action and channel plan that fits your budget
- A timeline with clear milestones
- Clear rules for communication and content approval
Step 03
Action
We deliver with minimal demands on your time. We put out fires, build and position. We handle the rest.
We execute the plan step by step. We help you counter smear campaigns and online hate, within the law and platform rules. We prepare statements, a strategy for responding to criticism, expert articles, social media content and press materials. Your involvement is limited to short consultations and approvals. We take care of the rest and keep you updated on progress.
- Crisis response and countering online hate
- Articles, expert commentary and media presence
- A strategy for responding to criticism
- Regular progress reports
Step 04
Monitoring
We watch over your reputation continuously and act before a small problem becomes a major crisis.
Reputation isn't a project with an end date. Once the work is in place, we keep tracking brand mentions, new reviews, search results and AI answers. When a warning sign appears, we act immediately, and we respond to requests within 24 hours on working days. Every month we show you the results in numbers and recommend what to strengthen next.
- Ongoing monitoring of mentions and reviews
- 24-hour response to crisis signals
- A monthly results report
- Recommendations for next steps
